Are you an entrepreneur or business management student? Well, then you can give yourself a pat on the back in advance because you are one of the few people who will be responsible for improving your countries economy. These curriculums are hardly easy and your subjects are probably giving you a headache for the biggest part of your studies. There is so much to know, learn and understand so you will one day become a successful business manager or start your own dreamy company.
Many business managers of smaller companies are also in charge of the company’s marketing and this is exactly why you should also be aware of the benefits of SEO.
What is SEO
Search engine optimization (SEO) involves boosting your website and website ranking so your site will appear amongst the first three listings on Google’s search engine results when someone enters keywords that match your particular company. For example; An internet user will type in the words “solar light” and Google gives you a long list of website links that matches this description. If you are optimized for this keyword then the chances of appearing in the top listings are good but if you are not then your business website will be located much lower or even on some of the next pages of the search results.
Why it is important to have a good website ranking
It is important for a company to have good website ranking and to appear in the top listings of search results because this increases your chances and likelihood of getting click-through to your site. It is estimated that the first three listings on Google perform as much as 80% better than websites that are listed lower. Those on the second or third page of Google’s list only have about 2% chance of getting traffic to your site. And no website traffic means any product sales.
Other ways SEO affects your business?
SEO is applied through various techniques such as back linking, guest posting and much more and all of these methods are great for boosting your online visibility, brand recognition and for luring more traffic to your site from additional sources like other websites and blogs.
Why should business students know about SEO?
SEO has a huge impact on the popularity of your website and can thus greatly affect sales. Business managers with good SEO knowledge get much better sales and brand recognition for the companies they manage because these techniques draw in more traffic and improve visibility. SEO techniques and understanding thus makes you a much better entrepreneur or business manager. Here are a few search engine optimization tips that you can check out to help you understand this marketing strategy much better.
It is important to make time for understanding SEO even though you are probably stocked with school work. SEO understanding is a skill set that every modern entrepreneur cannot live without since most businesses function greatly through websites.